Pimoroni stands for Pirate, Monkey, Robot, Ninja (Pi-Mo-Ro-Ni) and sounds like the name of an expensive Italian lager. It’s pronounced Pih-mo-row-knee. You’ll see the pirate (and his friends) pop up throughout their branding.
Pimoroni Ltd (founded in 2012) has grown into one of the best known manufacturers and suppliers of educational, industrial, and hobbyist electronics in the UK with over 100 distributors worldwide (including Core Electronics)!