RPi3 Starter Kit

I just purchased a starter kit with NOOBS SD and I can’t get it to boot. I followed the set up procedure in http://www.instructables.com/lesson/EDVF3P8IRDUS3RB/
The power LED is lit but there is no green LED activity.

Hey Ken,
Lack of activity on the Green LED indicates an issue between the SD card and your Pi, can you triple-check it is inserted correctly?