I’m exhibiting at the World Trails Conference in October, where I’ll have a 1×2‑metre booth located in the main common area — the space where attendees gather for coffee, drinks, and general networking.
My campaign focuses on the idea that trails are shared spaces for everyone: horses, pedestrians, cyclists, and other users. The message is simple and friendly — “Go slow and say hello.”
To bring this to life at the booth, I want to set up a playful, interactive speedometer. As people approach, it will detect their walking speed: if they’re moving at a relaxed, normal pace, the display will show a smile; if they’re walking faster than usual, it will switch to a frown. It’s a light‑hearted way to reinforce the idea of slowing down and sharing the trail respectfully.
I’m developing this concept as part of my work with ATHRA (https://www.athra.com.au/).